Behind Every Iconic Brand Is a Clear Compass.

BlackOcean was built to help leaders and brands move with clarity in chaotic spaces — to bring vision to voice, story to system, and message to movement. After building my first two companies, I knew firsthand how overwhelming it can be to lead with purpose while navigating disjointed tools, unclear messaging, and disconnected strategies. I created BlackOcean not just to help myself—but to help other brands rise above the noise and build something that actually lasts - Much Obliged, Samson Wodajo

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The Problem

We’re Here to Solve

Too many brands are built on surface-level tactics, shiny designs, and disconnected tools.

They burn out trying to “do it all,” chasing visibility without a core message, cohesive system, or genuine connection to the people they serve.

They hire agencies that deliver campaigns, but not clarity. Content, but not connection.

At BlackOcean, we believe brands don’t last because they’re loud — they last because they’re felt. Your brand deserves more than noise. It deserves direction. And above all, it deserves to connect — deeply, consistently, and authentically.

We exist to help vision-led brands grow with intention, so they move not just faster, but deeper, stronger, and more aligned with who they truly are — and who they’re here to serve.

Our Approach:

Art + Science. Message + Mechanics.

We blend storytelling with systems that scale. Our work lives at the intersection of:

Strategic research + brand architecture
Emotionally intelligent messaging
Marketing automation + tech stack alignment
Paid media + content ecosystems
Cultural fluency + behavioral insight

We don’t sell trendy tactics. We co-create marketing ecosystems that connect your story to systems that actually work.

Our Core Values

Purpose Over Hype

We build with intention, not noise.

Creativity With Strategy

Bold ideas, backed by sharp thinking.

Data-Informed, Human-First

We follow the numbers but design for people

Collaboration Is Currency

Partnership powers everything we do.

Build With Integrity

Clear, honest, and value-driven always.

Evolve Relentlessly

We adapt fast, because standing still isn’t an option.

Who We Work With

Founders and creatives ready to clarify their platform or reposition with purpose

Nonprofits and community orgs scaling their impact

Public sector & federal contractors preparing for visibility and funding

Agencies and teams ready to optimize their operations and amplify their message

Thought leaders looking to grow with systems, not burnout

If you value integrity, clarity, and long-game growth, you’ll feel at home here.

Meet the Executive Team

Samson Wodajo, MBA

Founder CEO & Chief Architect

With over 25 years of cross-industry experience spanning hospitality operations, federal contracting, consulting, and e-commerce, Samson brings a rare blend of operational precision and creative vision.

He holds an MBA in Finance & Global Strategy from the A.B. Freeman School of Business and offers deep expertise in strategy, storytelling, and system architecture.

As the founder of BlackOcean, Samson sets the tone for a culture rooted in intention, integrity, and impact-driven marketing. A visionary at heart, he leads with faith, values family, and believes that clarity, purpose, and connection—not just tactics—are what make brands (and lives) truly last.

Joan Caruso

Principal Advisor & Chief Strategist

Joan Caruso brings 40+ years of award-winning marketing and advertising expertise to BlackOcean. She’s held leadership roles at Caesars Entertainment and PENN Entertainment, guiding teams in advertising, media strategy, and budget optimization—earning multiple Addy Awards across print, broadcast, and digital.

Earlier in her career, Joan founded, scaled, and sold a successful marketing agency, giving her unique entrepreneurial insight. A graduate of the Art Institute of Fort Lauderdale, she has also completed leadership training with Dale Carnegie, Anthony Robbins, and Harvard University.

Passionate about both community and creativity, Joan blends strategy with heart—bringing wisdom and purpose to every brand she supports.